FiLMiC’s newest photo app for iPhone, FirstLight, needed an onboarding experience for users who upgraded to a premium subscription service. Featuring prominently in the design, an interactive “before” and “after” slider highlighted featured app functions in real time. Using engaging photography, intuitive layout, and custom icons, the screen intuitively guides users to subscribe in an engaging way.

MY ROLES: App UI design, icon development | Designed while employed at Electric Pen | Additional credit: Josiah Zacharias, icon support

FILMIC